SIYUM

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How it works

01

Master Mind Session

Online session b2b. Analysis of the industry and new rules of the game

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02

Education

International educational programme in English

03

Visioner Day

Local offline event: selection and launch of projects-winners in production. Continuous broadcasting

04

Implementation

Realization of the best competitive works in Innopolis city

05

Great Forum

Classic offline forum
and grand opening of the Facility

MasterMind Session

Readiness assessment of the industry players for new challenges and rules changes of the game August-September 2020

Morning

Noon

Evening

New market niches detection

Planning horizon -

Future

Type:

English

Working language:

Duration:

Timing

Preliminary analysis session for companies that want to participate in the development of the industry.

Set up for a design assignment in groups

First group work: challenges and goals

Group reports

Second group work: schemes of samples creation

Final reports

The main thesis of the session:

“COVID-19 has re-launched the competition. All previous leaders no longer have the advantage. Each market player has the opportunity to make a Model for a new reality”

The session is a launching pad for shaping a vision, detecting threats facing the company and the industry, and a sandbox for designing new competitive advantages.

How to take over a changed market

Technology transfer

МasterMind sessions: aims and benefits

How the market and industry will look like in post COVID-19 world

Verification of the company strategy with the future of the market hypothesis

Spreading and developing of your ideas and solutions among market stakeholders

Becoming entrepreneur/stakeholder: moving from the position of the market player to the market creator

Community track

Technology track

Future track

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it?

SIYUM

Andrey Dligach

Representative of the international agency Luniter troubleshooting in Central and Eastern Europe, founder of the holding of Internet projects iVentures

Research interests: strategic management; reflective and strategic marketing; brand management; marketing pricing; management of complex systems; change management; futurology

Vincente Guayart

Spanish urbanist, chief architect of Barcelona
2011-2015

Co-founder of the Institute of Contemporary Architecture of Catalonia (IAAC), Head of the Shukhov Lab for Prototyping Future Cities and the International Master's Program "City and Technologies: Prototyping Future Cities" at the Higher School of Urbanism, NRU HSE (Moscow)

Sergey Khaprov

Active State Councilor 3rd Class (since 2001)

Digitalization of enterprise management in the sixth technological order. Diversification of income of defense industry enterprises.
Integration of activities of line managers in complex large-scale corporate programs, strategic coordination of management. Competitive strategies, creation of a competitive advantage.

Pavel Luksha

Professor of Practice at the Moscow School of Management SKOLKOVO, expert at the Skolkovo Center for Education Development (SEDEC).

Founder of the Global Education Futures initiative. Author of the Rapid Foresight method, co-founder and program director of the Foresight fleet

Designer, co-owner of Christian Sieger bureau, winner of more than thirty Red Dot Design awards

Sieger Design is a family business founded by the classic of German design Dieter Sieger in the 80s. His sons, Christian and Michael, continue the business. Today Sieger Design designs tableware, lamps, cars and even clothing for famous brands, while remaining a completely independent company

Christian Siger

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